The Project
In 2014, News UK mounted a major campaign to help Britain's independent newsagents boost the sales of their News UK titles, including The Sun, The Times, and The Sunday Times. The project involved thousands of News Agents across Britain; which our team was responsible for fitting roughly 500 of these stores, with striking branded awnings for either The Sun or The Times titles.
The contract, worth £1 Million, was secured partly due to our commitment to delivering the client's request with a fast turn around. The bulk of the program was completed within a 6 week period – with over 350 shops refitted in that period.
The Process
To complete the works extensive surveying needed, to be carried out on each store and, then the awning was manufactured to meet their specific requirements. The awnings themselves were manufactured from coloured PVC, sometimes as wide as 7000mm.
The site team would then install them on the store fronts, managing whatever conditions and circumstances at each site. The contract also required the refurbishment of electrical equipment if the awnings were motorised or if lighting was involved which presented it's own set of challenges.
The Results
A large proportion of the retailers who received this facelift, reported increases in sales due to more attractive shop fronts and better laid out interiors. Additionally News UK were pleased with how the team met their needs and the timing and standard of the work done impressed the client.